Associate Professor, Australian National University
Session - How data and human-centric technologies can make marketing personal and meaningful again
Dr Catherine Ball will break down the best learnings from the field of systems engineering and new cybernetics to curate thought leadership in an increasingly digitised world. In this session, you’ll learn how you can use human-centric technologies to make marketing and advertising personal and meaningful again, how to build community and curate loyalty. Catherine will guide you through how to take the best of technology and artificial intelligence to make your business purpose-led and growing.
Associate Professor, Dr Catherine Ball is a scientific futurist, speaker, advisor, author, founder, executive producer, executive director, and company director working across global projects where emerging technologies meet humanitarian, education and environmental needs. Catherine also likes to create businesses and champion movements, collaborate with peers, and advise game-changers.
A sought-after voice across the start-up, futurist and tech world, Catherine works globally across a wide range of projects from creating documentaries and world-leading conferences and events, to advising on the use of novel approaches (e.g. drones) across environmental and humanitarian projects. Catherine is a proponent of community engagement with STEM (Science, Technology, Engineering, and Mathematics), and likes to demystify emerging tech.